The Bryan Kramer Show: Writing Without Bullshit with Josh Bernoff

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Join us as Bryan Kramer deconstructs human behavior and digs deep to share tactics, tools and tricks you can use every day to help you reach peak performance. In each show, Bryan interviews high-profile guests hitting consistent home runs in business, entrepreneurialism marketing and social. Bryan is a TED speaker, USA Today best-selling author, and CEO who consults Fortune 500 clients such as IBM, Cisco, NFL, Harvard University and NASA. He's known for his books Human to Human, #H2H and Shareology. Forbes calls him a "Zen master to digital marketers."

Writing Without Bullshit with Josh Bernoff

Oct 26, 2016

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Bryan Kramer Show for real talk on how and why bullshit creeps into your writing and what to do about it.

In This Episode

How the meaning ratio leads to clear, brief, fascinating communication
The dangerously tempting application of weasel words that dilute your message
Why the Iron Imperative means putting your reader ahead of your writing
How the ROAM approach ensures your writing rises above the collegiate level and makes an impact
Why bullshit-free writing means slapping yourself

Resources

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