Joseph Jaffe, CEO and Co-Founder of Evol8tion, joins the Bryan Kramer Show for a real talk on how brands can benefit from partnering with startups.

In This Episode

• Why being self-employed means difficulty for a good work/life balance
• How pairing with startups leads to innovation for established brands
• Why growth for young brands means embracing their first customers
• How to reward and retain customers and employees through customer service
• How brands can innovate by using their employees as resources

Resources

• Joseph Jaffe on Twitter: @jaffejuice
• Evol8tion
• Z.E.R.O.: Zero Paid Media as the New Marketing Tool
• A Dog Named Jimmy
• Gina Waldhorn

Visit BryanKramer.com to hear more Human Conversation.

In This Episode

• How businesses use humor to tell their brand story
• How to tell funny stories without sounding like you are trying to be funny
• How creating a community of humorists has led to better content
• How to use humor without offending people

Resources

• David Nihill on twitter: @FunnyBizzSF
• FunnyBizz
• Malcolm Gladwell's 10,000 hour rule
• The Man who Tried to Save the World
• 7comedyhabits.com
• Ken Robinson's TED Talk
• David Spinks CMX

Visit BryanKramer.com to hear more Human Conversation.

Erik Qualman, bestselling author and CEO of Equalman, joins the Bryan Kramer Show for real talk on how to achieve your best life and leadership in a world that's always changing.

In This Episode

• Why loving what you do makes failure more rewarding
• The five habits everybody can practice to achieve their best life
• How multi-tasking leads to no-tasking
• Why starting your business successfully means starting today, even if you think you're not ready
• Why pushback means you're on the right path

Resources

• Erik Qualman on Twitter: @equalman
• Equalman
• Tim Ferris and the Four Hour Work Week
• Social Media Revolution
• Duolingo
• Give and Take

Visit BryanKramer.com to hear more Human Conversation.

Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.

In This Episode

• How unprepared technology gave personalized marketing interaction a bad name
• Why successful marketing technology means something that is an operational (not capital) expense
• Why demand gen marketing means untargeted fishing with a net
• How science and hard data leads to better human interactions through relevance and resonance

Resources

• Jon Miller on Twitter: @jonmiller
• Engagio
• Engagio PlayMaker
• Marketo
• The 1:1 Future
• Wait But Why
• Buffer
• The Hard Thing About Hard Things

Visit BryanKramer.com to hear more Human Conversation.

Jared Hendler, Director of Marketing and Communications at the Sundance Institute, joins the Bryan Kramer Show for real talk on the importance of story to cut through digital noise and audience fatigue. 

In This Episode

• How all this technology is leading us back to an old-school focus on story
• Why success means taking time for yourself and building a candid team
• How creating community means choosing your tools wisely
• The value of real-world experience over formal education

Resources

• Jared Hendler on Twitter: @jaredhendler
• Sundance Institute
• Slack

Visit BryanKramer.com to hear more Human Conversation.