Tamara McCleary, Founder and CEO of Thulium, joins the Bryan Kramer Show for real talk on the power of personal brand building, making difficult business decisions, and building relationships with and through technology.

In This Episode

• How personal brand building will help you succeed in business and in life
• Why spending less time on social media will help your brand succeed
• Why knowing your story is key to building your brand
• Why vulnerability makes your brand more relatable

Resources

• Tamara McCleary on Twitter: @tamaramccleary
• Acuity Scheduling
• Thulium

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Fernando Anzures, Founder and CEO of Liquid Thinking Latam, joins the Bryan Kramer Show for real talk on finding your competitive advantage and making marketing more human through the experience model.

In This Episode

• How previous work experience can inform your current business decisions
• How creating real life experiences leads to brand ambassadors
• Why improving marketing efforts means looking beyond the online influencer
• Why every detail is important when creating a 360º experience

Resources

• Fernando Anzures on Twitter: @fanzures
• Social Influence Marketing by Fernando Anzures
• Liquid Thinking
• Tipping Point by Malcolm Gladwell

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Jonah Berger, marketing professor and NYT bestseller author, joins the Bryan Kramer show to discuss the subtle, often even hidden factors that shape behavior and how you can use them to run your own influence campaigns, adjust your marketing efforts, and more.

In This Episode:

• How Jonah Berger defines influence
• What factors and which people shape our behavioral norms
• How mimicry increases your influence over others
• The importance of measuring the right things to understand influence
• The biggest influencer marketing challenge that brands face
• The data you'll need to launch your own influencer campaign

Resources:

• Jonah Berger on Twitter (@j1berger), Facebook, and LinkedIn
• Contagious: Why Things Catch On
• Invisible Influence: The Hidden Forces That Shape Behavior
• A Matter of Taste: How Names, Fashion, and Culture Change by Stanley Lieberson
• The Mind Club: Who Thinks, What Feels, and Why It Matters by Daniel M. Wegner and Kurt Gray

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Mike Walsh, keynote speaker and CEO of Tomorrow, joins the Bryan Kramer Show for real talk on the future of human and robot interactions and how to keep human relationships alive in a world of technology.

In This Episode

• Why influencing the future means getting out of your comfort zone and traveling to emerging markets
• How evolving artificial intelligence leads to technology fading to the background
• Why understanding the next generation means looking at the future of what they expect and what they will create
• How an effective 21st century culture in an organization leads to working out the dynamics of networks that connect people
• Why improving machine learning means teaching a computer to be irrational

Resources

• Mike Walsh on Twitter: @mikewalsh
• Pocket
• Evernote
• Sapiens

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